There are times in our life when we feel lost. There have been moments in my life where I didn’t know what to do with my career as a writer. I felt that I was directionless when I was actually doing what I was passionate about. It’s an unnerving feeling, as if a part of you is missing and calling you from far away.
So what did I do?
I started to learn from others. I checked out other people’s work to reignite my passion and excitement. I was learning about what was trendy in the market nowadays, and most importantly, why it was trendy. Today I’m going to help you do the same in the world of digital marketing.
Why Is Digital Marketing Important for Entrepreneurs?
It gives them direction to promote their brand(s). We live in a world that is becoming more and more digitalized, so it’s important that you understand how to seize these elements and use them to your benefit. That said, there are a few top digital marketing trends for entrepreneurs that are especially beneficial for you and your projects.
Some of them are will give you a much clearer perspective, and will also help you understand why is digital marketing important for entrepreneurs. Let’s get started!
1. The importance of storytelling
This might not sound like a big trend, but it’s one that is becoming more and more noticeable.
Storytelling allows you to take your target audience through a journey and make them feel immersed in what you are offering. This is something that you need to consider. It makes your product a lot more attractive, and it makes your brand experience a lot more enjoyable.
Karon Thackston from the Marketing Words website (2022) did a piece about the importance of storytelling in marketing and shared this example from a university:
“Stanford University professor Chip Heath asked students to give one-minute speeches on non-violent crime. Most students presented data – about 2.5 statistics per speech. Only one student in 10 told a story. When Heath polled the students 10 minutes later, 63% remembered the stories, while only 5% could remember a single statistic.”
This is why storytelling is one of the top digital marketing trends for entrepreneurs: it will give your message a lot more clarity and appeal. It’s not just a trend, it’s a timeless tactic that will attract the right audience to your brand.
2. Interactive content
Interactive content has been growing heavily in recent months. It has been shown through a lot of different mediums, from augmented reality materials and interactive calculators to more traditional tools such as polls and quizzes.
Per the Content Marketing Institute website (2017), 77% of marketers say that interactive content is highly reusable and leads to multiple exposures and increased visitors.
People want to know more about you and your projects and, above all else, what you have to say. Interactive content is very helpful in that regard as it allows you to effectively show off your brand’s personality.
It’s official – we live in the age of interactive content, so make the most out of it!
3. Live discussions
Live discussions are an ever-growing trend in the world of digital marketing. They allow your target audience to easily engage with you, so they can have a better understanding of what you are offering. You’ll also get the opportunity to answer their questions, concerns, or doubts. This is very important as it helps build an authentic connection with your target audience.
Chinese live commerce sales are expected to reach $423 billion by 2022 according to reports made by McKinsey and company (2022), which only proves the efficacy of live discussions. In this day and age, people want brands to feel more genuine and compelling, which is why live discussions on Facebook, YouTube, Instagram, or any other social platform are very important.
4. Creator collaborations
Creator collaborations are a very good example of how digital marketing can lead you to a lot more business opportunities and growth.
Working with other brands and influential people in your market gives you the opportunity to get exposure to other audiences, thus resulting in the possibility of expanding and growing as a business.
In fact, marketing director Jack Shepherd (2022) recently did research on the matter and discovered that 61% of consumers trust product recommendations they get from influencers, which is why doing collaborations is a great idea. It has become a lot more common these days, and it is a trend that is only going to expand.
5. Video content
Unless you’ve been living under a rock, you’ve probably noticed that video content has taken over the internet. From the rise of popularity of TikTok to the Instagram’s shift to Reels, video content is only bound to get bigger in coming years.
The reason behind video content’s dominance is very simple: it’s dynamic content that is easy to digest. Videos usually offer a lot of interesting information, thus making for a very interesting contrast from traditional image-based content. This is why a lot of brands have decided to tap into that well of potential.
A 2022 report from Statista had an interesting projection regarding the area of video content:
“In 2021, digital video advertising was expected to attract 80.1 billion U.S. dollars in spending worldwide and the source projected that the expenditure would increase to 120 billion by 2024. In the U.S., the spending is forecast to increase from 11.24 to 12.66 billion in the same period.”
This alone should tell you about the importance of video advertising and video content as a whole in the modern digital marketing landscape.
These 5 digital marketing trends for entrepreneurs are a big example of where we are now, and where we’ll be heading in the near future.