OneSoundOn®
OneSoundOn® is the global record label within H360X, founded in 2003 by Traciana Graves at the turn of a major shift in the music industry. While the field focused on platforms, scale, and speed, OneSoundOn® was built around a different premise: that sound holds value through continuity, listening, and cultural memory. From its earliest years, the label developed original sonic works alongside live performance, institutional collaborations, and long-form storytelling. Its work has lived within higher education, national and global partnerships—including movements such as One Billion Rising, and cross-cultural initiatives centered on original storytelling. Central to this practice has been the archiving and preservation of global traditional music, holding songs and sound practices as a living cultural record rather than static artifacts.
OneSoundOn® works with musicians and instruments from around the world, shaping projects through collaboration rather than extraction. Produced across continents, the label reflects Traciana’s practice as a composer and producer working with original instrumentation, global tonalities, and live musicians. The catalogue currently features her own compositions, with the imprint structured to expand over time to include future artists and collaborations.
Releases arrive as complete arcs—albums, short-form pieces, and curated collections organized by shared themes, listening states, journeys, and intention. Some arrive whole, others unfold gradually. Quarterly ritual-based listening offerings extend beyond sound through enhanced experiences and Retreat-in-a-Box collections. In this current era, releases are extended through quarterly ritual-based listening offerings, including enhanced experiences and Retreat-in-a-Box collections. Guided by Fearless Listening®, OneSoundOn® connects sonic work to Original Series and Immersive Gatherings, where sound is listened to, held, and lived collectively.
First Listen
New collections debut through private correspondence, offering early access as productions are released and refined.
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